FAQ

Yes, email marketing is still one of the most important and effective marketing channels. And there are two ways of looking at it.

First, data proves that email marketing is reliable and popular.

High ROI: Email marketing is by far one of the digital marketing strategies with the highest ROI.

Pervasive: About 80% of SMBs rely on email marketing as their primary customer acquisition and retention channel.

Consumer preference: 49% of consumers say they enjoy receiving weekly promotional emails from their favorite brands. We could also share more stats demonstrating the importance of email marketing, but we would love to show you how email marketing achieves your specific business goals.

For your business to grow, you need to acquire new customers, increase customer spending, and improve customer retention (that is, acquire repeat buyers).

There is no set number for how much you should invest in email marketing. Here's the right way to think about your email marketing budget.

Invest enough money up front to fully fund your first few test email campaigns over a period of several months (6-12 months). Use these campaigns to collect data and optimize your email marketing efforts. After optimizing your email campaign, calculate your cost per lead or conversion (CPA). H. Monthly Email Marketing Cost/Average. The number of leads or conversions generated per month. Decide how many leads or conversions you want to generate each month. Multiply that number by your CPA to get your ideal email marketing budget. We recommend initially investing $1,500 per month into the service for most clients. This is enough to run effective campaigns and gather data on best practices.

Of course, where you invest your email marketing dollars is just as important as the amount. For example, for e-commerce businesses, welcome automation, cart abandonment automation, and holiday sale campaigns tend to generate the highest ROI.

Yes, email marketing works for all types of businesses.

By working with an email agency like Start Works Marketing, you can choose the service that fits your needs and budget and invest more as your results improve.

Some customers ask us to create an email template for them. We'll teach you how to fill your template with new content and send it to your subscribers via your ESP (email service provider). Some clients hire us as a part-time email marketing company. We work together to decide which email campaigns should be created. Then create campaigns, roll them out monthly, report on results, and optimize for maximum ROI.

Some of our clients hire us as their full-time email marketing company - we call this a Dedicated Resource Contract. Essentially, assign a team of email marketers to manage your account as if they were working directly for your company. The team works in the customer's time zone, so the team is available when the customer needs it. This way, you get the benefits of a full-time email marketing company at a fraction of the cost.

Yes. E-commerce is one of our largest market segments. Our E-commerce services include:

Email Strategy & Audit: Review your current email marketing strategy and create a strategy to improve it. Feel free to use this strategy with your team or request an implementation.

Email Campaign Management: As a full-service email marketing agency, we help you select, create, execute, and manage email campaigns (email automation, monthly email sends, etc.) that drive e-commerce sales.

Email Marketing Automation: We may create automated email campaigns.

Create Email Templates: For those who want less hassle, you can design fully optimized, mobile-friendly email templates that your team can use for their monthly email campaigns.

ESP provider evaluation and migration: If your current ESP isn't enough, our email marketing company can help you find and migrate to the ESP that best fits your needs.