Email Marketing Strategies and Email Audits

Stop scratching your head

Create an email strategy that's right for you

Start with an email audit, plan, and implement

This leads to continuous review, optimization, and ultimately growth

With many years of email marketing experience, we have worked with plenty of industries worldwide.

What is it for?

Email programs risk low ROI and failure without a well-thought-out email marketing strategy. With many years of email marketing experience, Start Works Marketing can help you create a solid email marketing strategy. Create a clear 3–6-month email marketing roadmap that delivers the greatest ROI to your business.

Email Marketing Audit

A comprehensive email marketing audit can reveal gaps and opportunities in your email marketing program.

Campaign and template review: Review all templates and campaigns used in the last 12 months, including design, calls to action, coding, and subject lines. Your email design should reflect your brand.

Technical Review: Review technical issues such as deliverability, domain/IP blacklists, spam complaints, and ESP account suspension.

Data reviews: email metrics benchmarks, top performer reviews, worst performer reviews, unsubscribe reviews, subscriber demographics.

Program review: review email automation, segmentation, list health (growth/loss), targeting, and strategy.

Recommendations: we provide recommendations for coding, design, content, calls to action, frequency, air dates, air hours, automation, and A/B testing.

Marketing Roadmap

With an understanding of your business goals and priorities, create a comprehensive 3–6-month email marketing roadmap that includes:

Fixing technical issues with your email marketing program, such as delivery rates, low engagement rates, and spam complaints

Increase Brand Awareness
Generate Profit
Communication With Customers
Improved Lifetime Value
Promote Perspective
Email Automation Programming Strategies
Channel Consolidation Recommendations
Supplier Evaluation by Email

Email Management Implementation

Start Works Marketing is a full-service email marketing agency with full implementation services. We deploy a top-notch team that will implement your email marketing strategy based on the best practices:

Identify KPIs against established industry benchmarks
Align key stakeholders in your email marketing programs
Establish project management processes
Assign a dedicated account manager
Ramp up the email marketing team
Set up tracking and reporting
Email testing and optimization plan
Email Marketing expert

Review, Optimization, and Continued Incremental Growth

Your email marketing strategy is never a one-shot hit or miss. To be successful, your email marketing program needs continuous monitoring, evaluation, and optimization.

Analyzing open rate, click-through rate, and conversions
Measuring email marketing ROI
Optimizing email marketing performance using tools and strategies such as:
A/B Testing
Send time optimization
The subject line, CTA, and content optimization
Personalization
Behavior-based segmentation
Marketing automation

What Makes Start Works Marketing a Perfect Choice for Your Email Marketing Strategy?

An Email Marketing World

We are email experts, we only focus on emails, and we believe in getting the results you want.

Data-Driven Marketers

We focus on conversions and sales. Combining data with many years of experience will take your email program to new heights.

Responsible Email Marketing

Ensure proper measurement, tracking, and optimization to ensure your email marketing goals are met.

Efficiency Without Compromising Effectiveness

Thanks to our well-documented processes and trained email specialists, you can complete your email marketing projects faster without compromising quality.

Mutual Confidentiality Agreement

All projects are treated confidentially. We will sign a mutual non-disclosure agreement.